Resource Based View Analysis. It is these resources and the way that they are combined which make firms different from one another. Rbv is an approach to achieving competitive advantage that emerged in 1980s and 1990s after the major works published by wernerfelt b.
Rbv is an approach to achieving competitive advantage that emerged in 1980s and 1990s after the major works published by wernerfelt b. This theory highlights the need for a fit between a company s strategic resources and the external market rather than focusing solely on its external competitive environment. The resource based view of the firm rbv is one of the contemporary strategic management concepts to develop a firm s strategy.
The primary objective of this report is to accept or reject the contention that resource based view analysis rbv has a strong relationship with firm s performance in achieving a sustainable competitive advantage.
The resource based view rbv is a way of viewing the firm and in turn of approaching strategy. It is these resources and the way that they are combined which make firms different from one another. The resource based view rbv of the organisation is a strategy for achieving competitive advantage that emerged during the 1980s and 1990s following the works of academics and businessmen such as birger wernerfelt prahalad and hamel spender and grant. This theory highlights the need for a fit between a company s strategic resources and the external market rather than focusing solely on its external competitive environment.
